Before you Upload                  

Make certain the hook or logline and the blurb are all ready, vetted, and spell-checked before you start uploading your manuscript. 


The hook should be only one or two sentences, and is similar to a the headline on a movie billboard. People have short attention spans and you need to grab them with the hook and make them want to find out more.


The blurb should not be longer than 150 words. No one is likely to read any more than that before they make the decision to purchase a book.


Here are Three Templates to Help you 


BLURB TEMPLATE #1


1.      Introduce the main character.

 2.      Establish the beginning stakes for the character.

 3.      Escalate the tension for the characters.

 4.      Repeat 1-3 for additional characters.

 5.      Bring the characters together.

 6.      Raise the stakes even higher for them.

 7.      Put the characters in the ultimate danger of failing, dying, not falling in love, etc.

 

Use strong verbs and descriptive words.

Edit and tighten – remove unnecessary words.

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BLURB TEMPLATE #2


(1) Situation. Every story has to start somewhere, with some people in some sort of circumstances. Describe them simply here.

(2) Problem. Every story (every interesting one, anyway) has some sort of hitch that either makes that situation untenable or makes change inevitable. This part of the description often starts with the word, “But…” or “However…” or “Until…”

(3) Hopeful possibility. Here’s the potential to overcome the crisis. This “cool thing” or “longshot opportunity” makes your audience want to read your story. Yes, the situation (above) seems doomed by the problem (above). Still, there’s hope because of this new twist. Parts 1, 2, and 3, if concisely written, together create the drama that propels the story.

(4) Mood, tone or spirit of the story. Finally, readers want to know what kind of emotional state they’re going to get into while they’re reading this book. Is it a dark, dystopian tragedy or humorous chick lit cotton candy? This is where you set the tone and clinch the deal, turning browsers into buyers.


Facebook Hook: (Why won't readers be able to put your book down?)

WHO is the protagonist of your story. WHAT goal are the striving for? WHAT obstacle is in their path?

(Who is my audience. Books don’t have a captive audience. What matters to my audience? What is the purpose of my writing? How do I want my audience to feel? What do I want them to take away?)

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BLURB TEMPLATE #3

 

Facebook Hook: (Why won't readers be able to put your book down?)

WHO is the protagonist of your story. WHAT goal are the striving for? WHAT obstacle is in their path?

(Who is my audience. Books don’t have a captive audience. What matters to my audience? What is the purpose of my writing? How do I want my audience to feel? What do I want them to take away?)

 

Blurb Template

1.    Start with a question. Asking your readers to think about the topic is a great way to get them ready to hear more. ...

2.    Use descriptive words. Creating a picture in the reader's mind can make him or her feel connected to your writing. ...

3.    Leave it a mystery.